FT MB: Profiting from eCRM/Optimising eBrand Profitability (MB Executive)

by: Dr Hugh Wilson · Dr Elizabeth Daniel · Prof Malcolm Mcdonald · John Ward · Frances Sutherland · Kris Wadia

Paperback

details (UK).

ISBN: 978-0-273-66115-3

ISBN-10: 0-273-66115-9

Financial Times/ Prentice Hall · 2002