| title | ISBN-13 | year of publica- tion | other author(s) | |
|---|---|---|---|---|
| Key Marketing Metrics: The 50+ metrics every manager needs to know | 978-1-292-21247-0 | 2017 | Paul Farris · Neil Bendle · David Reibstein | |
| Key Marketing Metrics: The 50+ metrics every manager needs to know | 978-0-273-72203-8 | 2008 | Paul W. Farris · Neil Bendle · David Reibstein | |
| Marketing messbar machen: Die 50 wichtigsten Methoden aus dem Marketing, die jeder Manager kennen sollte | 978-3-8273-7255-0 | 2007 | Paul W. Farris · Neil T. Bendle · David J. Reibstein | |
| Marketing Metrics: The Manager's Guide to Measuring Marketing Performance | 978-0-13-408596-8 | 2015 | Paul Farris · Neil Bendle · David Reibstein |
P.P. · Philip Pfeifer · Philipp Pfeiffer · Phillip E. Pfeifer · Phillip Paevere · Phillip Pfeiffer
Addison-Wesley Verlag · Pearson Education · Prentice Hall