| title | ISBN-13 (ISBN-10) | year of publication |
|---|---|---|
| Basic Marketing: A Marketing Strategy Planning Approach, 18th Edition | 978-O-O7-757719-3 (O-O7-757719-1) | 2011 |
C.M. · C. McCarthy · Cannon, McCarthy Perreault · P. C. · P. Cannon · P.M. · P. McCarthy · Perreault-McCarthy