| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Advertising & Integrated Brand Promotion w/ Course Mate Access Card | 978-1-285-75844-2 | 2015 | Allen · Semenik · Close |
| ADVERTISING IM | 978-0-324-11381-5 | 2002 | ALLEN · SEMENIK |
| Advertising TB | 978-0-324-11382-2 | 2002 | Allen · Semenik |
| Cme, Adv and Intg Brand Promo | 978-0-324-26260-5 | 2005 | ALLEN · SEMENIK |
| IRCD Adv Integrated Brand Pro | 978-0-324-32098-5 | 2005 | ALLEN · SEMENIK |
| IRCD Branding Mess Strategy | 978-0-324-32223-1 | 2006 | |
| Marketing 202 - Advertising | 978-0-324-83155-9 | 2008 | Allen · Semenik |
| PP ADVERTISING | 978-0-324-11762-2 | 2002 | ALLEN · SEMENIK |
| PP Adv Integrated Brand Prom | 978-0-324-31936-1 | 2005 | ALLEN · SEMENIK |
| Publicidad y Comunicacion Integral de La Marca | 978-970-686-280-8 | 2003 | |
| VIDEO CLIO AWARDS ADVERTISING | 978-0-324-11764-6 | 2002 | ALLEN · SEMENIK |
| Website Adv Integrated Brand | 978-0-324-32092-3 | 2005 | ALLEN · SEMENIK |
| Webtutor Toolbox on | 978-0-324-32306-1 | 2005 | ALLEN · SEMENIK |
Barbara G. O'Guinn · Helen W. O'Guinn · Helen Wernie O'Guinn · Helen Wernle O'Guinn · O. G. · O'guinn/Allen/Semeni · O'guinn/allen/semenik · Thomas C. O'Guinn · Thomas O'Guinn
Cengage Learning · Cengage Learning Latin America · South-Western College Publications