| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Advertising, Ad Campaign Planner | 978-0-324-09909-6 | 1998 | Thomas C. O'Guinn · Chris T. Allen · Richard J. Semenik · Shay Sayre |
| Advertising and Integrated Brand Promotion, 4th Edition | 978-0-324-32094-7 | 2005 | Thomas C. O'Guinn |
| Baker Online MKT 202 Advertising | 978-1-133-35664-6 | 2011 | Thomas C. O'Guinn · Chris T. Allen · Richard Semenik |
| Instructor's Manual, Advertising | 978-0-324-00663-6 | 1999 | Thomas C O'Guinn · Chris T Allen · Richard J Semenik |
| Publicidad y comunicacion integral de marca/ Advertising And Integrated Brand Promotion | 978-970-686-607-3 | 2006 | Thomas C. O'Guinn · Chris T. Allen · Richard J. Semenik |
C. G. · O. G. · O Guinn · T. C. · Thomas C. · Thomas-G · Thomas O'Guinn
Cengage Learning · Cengage Learning Latin America · South-Western College Publications