| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources | 978-0-13-011036-7 (0-13-011036-1) | 1998 | Neil G. · Kotler, Philip · Phillip, Kotler Kotler |
| Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources | 978-0-7879-0912-3 (0-7879-0912-2) | 1998 | Philip Kotler |