Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources

Marketing

by: Neil G. · Kotler, Philip · Neil, Kotler · Phillip, Kotler Kotler

Hardcover

ISBN: 978-0-13-011036-7

ISBN-10: 0-13-011036-1

Jossey-Bass Inc Pub · 1998

See also:
1998HardcoverMuseum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources