| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources | 978-0-7879-9691-8 (0-7879-9691-2) | 2008 | Philip Kotler · Wendy I. Kotler |
| Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources | 978-0-7879-0912-3 (0-7879-0912-2) | 1998 | |
G. K. · N.G. · N K · Neil G. · Neil, Kotler