| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Estrategia de Marketing | 978-85-221-0707-0 | 2008 | |
| Estratégia de Marketing | 978-85-221-0482-6 | 2005 | O.C. Ferrell |
| Estrategia de marketing/ Marketing Strategies | 978-970-686-496-3 | 2006 | O. C. Ferrell |
| Internal Relationship Management: Linking Human Resources to Marketing Performance | 978-0-7890-2460-2 | 2004 | David Bejou |
| Marketing Strategy | 978-0-538-46738-4 | 2010 | O. C. Ferrell |
| Marketing Strategy | 978-0-03-024801-6 | 1998 | O. C. Ferrell · George H., Jr. Lucas · David Luck |
D,. H.. · M. D. · M. H. · Michael D. · Michael D., Ed. Hartline · Michael H. · Michael Hartline
Cengage CTP · Cengage Learning · Cengage Learning Latin America · Holt McDougal · Routledge