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McGraw-Hill
> Mary J. Bitner
Mary J. Bitner
title
ISBN-13
(ISBN-10)
year of publica-
tion
other author(s)
Services Marketing
978-O-O7-119914-8
(O-O7-119914-4)
2002
Valerie Zeithaml
J.B.
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M B
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M J
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Mary Bitner
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Mary J.
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Mary Jo Bitner
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Zeithaml Mary Jo Bitner
Mary J. Boyer