| title | media type | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|---|
| The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes | Paperback | 978-0-07-140761-8 (0-07-140761-8) | 2002 | Carol S. Pearson |
| The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes | Hardcover | 978-0-07-136415-7 (0-07-136415-3) | 2001 | Carol Pearson · Carol S. Pearson |