The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Archetypes

by: Margaret Mark · Carol Pearson · Carol S. Pearson

Hardcover

ISBN: 978-0-07-136415-7

ISBN-10: 0-07-136415-3

McGraw-Hill Education · 2001

See also:
2002PaperbackThe Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes