L B · LYNN B. · Lynn Upshaw
| title | ISBN-13 (ISBN-10) | year of publication |
|---|---|---|
| Building Brand Identity: A Strategy for Success in a Hostile Marketplace | 978-0-471-04220-4 (0-471-04220-X) | 1995 |
| Truth: The New Rules for Marketing in a Skeptical World | 978-0-8144-7376-4 (0-8144-7376-8) | 2007 |