title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
---|---|---|---|
Marketing Metaforia / druk 1: wat metaforen onthullen over de onbewuste keuzes van consumenten | 978-90-470-0115-7 (90-470-0115-X) | 2009 | Gerald Zaltman |
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers | 978-1-4221-2115-3 (1-4221-2115-1) | 2008 | " |