title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
---|---|---|---|
Electronic Commerce: The Strategic Perspective | 978-0-03-026533-4 (0-03-026533-9) | 2000 | Richard T. Watson · George Zinkhan · Pierre Berthon · George M. Zinkhan |
Rethinking Marketing: The Entrepreneurial Imperative | 978-0-13-207949-5 (0-13-207949-6) | 2007 | Minet Schindehutte · Michael H. Morris |