| title | ISBN-13 (ISBN-10) | year of publication |
|---|---|---|
| Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty | 978-0-8144-1676-1 (0-8144-1676-4) | 2012 |
| Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy | 978-0-7931-5560-6 (0-7931-5560-6) | 2002 |