| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research | 978-1-4129-8O18-O (1-4129-8O18-6) | 2010 | William O. Bearden · Richard G. Netemeyer |
K. H. · K L · L -H · Professor Kelly L. Haws