| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Marketing Classics: A Selection of Influential Articles | 978-0-205-15988-8 | 1994 | Ben M. Enis · Michael P. Mokwa |
| Marketing in Action: A Reader | 978-0-13-560137-2 | 1989 | Edward Blair |
| Marketing management and strategy: A reader | 978-0-13-558248-0 | 1984 | Philip Kotler |
| Marketing Research Process: A Managerial Approach to Purchasing Relevant Information for Decision Making | 978-0-87620-544-0 | 1974 | Ben M. Enis |
| Readings in Marketing Management | 978-0-13-759241-8 | 1972 | Philip Kotler |
K. C. · K. Cox · K.k. · Keith Cox · Keith K · Keith K. Cox Ben M. Enis · Keith K., editor Cox · Keith Kohn Cox
Allyn and Bacon · Goodyear Pub. Co · Prentice Hall