by: Philip Kotler · Keith K. Cox
Paperback
ISBN: 978-0-13-558248-0
ISBN-10: 0-13-558248-2
Prentice-Hall · 1984
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by: Philip Kotler · Keith K. CoxPaperback
ISBN: 978-0-13-558248-0 ISBN-10: 0-13-558248-2 Prentice-Hall · 1984 |
| See also: | ||
| 1987 | Paperback | Marketing Management and Strategy: A Reader |