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McGraw-Hill
> Jr. and E. Jerome McCarthy William D. Perreault
Jr. and E. Jerome McCarthy William D. Perreault
title
ISBN-13
(ISBN-10)
year of publication
Basic Marketing: a Global-Managerial Approach {Fifteenth Edition}
978-O-O7-252523-6
(O-O7-252523-1)
2005
A. E.
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A. J.
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E. J.
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J. A.
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J. E.
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J J
Jr. and E. Jerome McCarthy William D. Perreautl