John R. Hauser

title	ISBN-13	year of publica- tion	other author(s)
Application of the "defender" consumer model	978-1-174-56899-2	2011	Steven P Gaskin
Design and Marketing Of New Products	978-0-13-201567-7	1993	Glen L. Urban
Design and Marketing of New Products	978-0-13-201269-0	1980	"
Essentials of New Product Management	978-0-13-286584-5	1998	Glen L. Urban · Nikhilesh Dholakia
From Little's Law to Marketing Science: Essays in Honor of John D.C. Little	978-0-262-02991-9	2016	Glen L. Urban · Janghyuk Lee · John H. Roberts · Laoucine Kerbache · Peter J. Danaher
Sub-100nm Cmos	978-0-7803-6138-6	2000	Mark Bohr · Hiroshi Iwai · Scott E. Thompson · H.S. Philip Wong · Anthony Yen