Design and Marketing Of New Products (2nd Edition)
by:
Glen L. Urban
·
John R. Hauser
Paperback
details (
United States
).
ISBN: 978-0-13-201567-7
ISBN-10: 0-13-201567-6
Pearson
· 1993
See also:
1980
Hardcover
Design and Marketing of New Products (Prentice-Hall international series in management)