| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Advertising And The Business Of Brands: 21st Century Edition | 978-1-887229-18-0 | 2004 | Bruce H. H. Bendinger · Dennis Altman · Beth Barnes · Dennis Ganahl |
| Advertising Campaign Planning | 978-1-138-13753-0 | ||
| Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan | 978-1-887229-41-8 | 2010 | |
| Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan | 978-1-887229-06-7 | 2000 | Bruce H. Bendinger |