Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan
by:
Jim Avery
· Bruce H. Bendinger
Paperback
details (
USA
).
ISBN: 978-1-887229-06-7
ISBN-10: 1-887229-06-X
Copy Workshop
· 2000
See also:
2010
Paperback
Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan