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Assn of Natl Advertisers
> Jeffrey S. Walters
Jeffrey S. Walters
title
ISBN-13
(ISBN-10)
year of publica-
tion
other author(s)
Measuring Brand Communication ROI
978-1-56318-O53-8
(1-56318-O53-7)
1997
Don E. Schultz
J. S.
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J. W.
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J. Walters
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Jeffrey S.
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S. W.
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S Walters
Jeffrey S Waters