Assn of Natl Advertisers

year of pub­li­ca­ti­onISBNauthor(s)title
2004978-1-56318-032-3Hunter Hastings · Gordon Wade · Sat DuggalThe New Marketing Mission: How Process, Metrics, and Technology Can Unleash Growth
2005978-1-56318-036-1Patrick LaPointeMarketing by the Dashboard Light
1997978-1-56318-053-8Don E. Schultz · Jeffrey S. WaltersMeasuring Brand Communication ROI
2001978-1-56318-070-5Lawrence J. FlinkGuidelines For Advertiser/Agency Contracts
  ''978-1-56318-072-9Stanley Beal · David BealAgency Compensation: A Guidebook