J.M. · James M. · James McNeal · Professor James U. McNeal
| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Advertising to Children in China | 978-962-996-179-4 | 2005 | Kara Chan |
| Dimensions of consumer behavior | 978-0-390-62531-1 | 1969 | |
| Kids as Customers: A Handbook of Marketing to Children | 978-0-669-27627-5 | 1992 | |
| On Becoming a Consumer: Development of Consumer Behavior Patterns in Childhood | 978-0-7506-8335-7 | 2007 | |
| The Kids Market: Myths and Realities | 978-0-9671439-1-0 | 1999 | |
Butterworth-Heinemann · Great Source Education Group Inc · McGraw-Hill · Paramount Market Pub