Paramount Market Pub

year of pub­li­ca­ti­onISBNauthor(s)title
2002978-0-9671439-0-3Aurna ChandraIndia Business: Finding Opportunities in This Big Emerging Market
1999978-0-9671439-1-0James U. McNealThe Kids Market: Myths and Realities
2002978-0-9671439-2-7M. Isabel ValdesMarketing to American Latinos: A Guide to the In-Culture Approach, Part II
2000978-0-9671439-3-4M. Isabel Valdes · Isabel Valdes · Isabel ValdésMarketing to American Latinos: A Guide to the In-Culture Approach
2001978-0-9671439-4-1Judith LangerThe Mirrored Window: Focus Groups from a Moderator's Point of View
  ''978-0-9671439-5-8Pam DanzigerLuxury Purchase Behavior: The Psychology of Discretionary Spending
  ''978-0-9671439-6-5David L. SiegelThe Great Tween Buying Machine: Marketing to Today's Tweens
  ''978-0-9671439-7-2M. Isabel ValdesMarketing to American Latinos: A Guide to the In-Culture Approach
2002978-0-9671439-8-9Peter FranceseMarketing Insights to Help Your Business Grow
  ''978-0-9671439-9-6Pamela DanzigerWhy People Buy Things They Don't Need