South-Western College Publications · Texere
| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Marketing Scales Handbook: A Compilation of Multi-Item Measures | 978-0-87757-226-8 | 1992 | Paul J. Hensel |
| Marketing Scales Handbook, Volume III: A Compilation of Multi-Item Measures | 978-0-87757-290-9 | 2001 | Karen E. James · Paul J. Hensel |
| Marketing Scales Handbook, Volume IV | 978-0-324-31235-5 | 2005 | Karen E. James · Paul J. Hensel |
| Marketing Scales Handbook, Volume IV: Consumer Behavior | 978-1-58799-205-6 | 2005 | Paul J. Hensel · Karen E. James |
| Marketing Scales IV: Organizational Behavior | 978-0-324-31236-2 | 2008 | Karen E. James · Paul J. Hensel |
C B · G.B. · G. C. · Gordon C. Bruner · I. B. · I.C. · I. Gordon