| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work | 978-O-471-74315-6 (O-471-74315-1) | 2005 | Timothy L. Keiningham · Terry G. Vavra · Lerzan Aksoy |