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Rhumb Line, Inc.
> Gordon W. McClung
Gordon W. McClung
title
ISBN-13
(ISBN-10)
year of publica-
tion
other author(s)
The Wizardy of Customer Value: An action guide to measuring & managing loyalty
978-1-893O66-OO-7
(1-893O66-OO-2)
1998
R. Eric Reidenbach
G.M.
·
G. McClung
·
G.W.
·
Gordon M.
·
W. M.
Gordon W McLachlan