year of publication | ISBN | author(s) | title |
---|---|---|---|
1998 | 978-1-893066-00-7 | R. Eric Reidenbach · Gordon W. McClung | The Wizardy of Customer Value: An action guide to measuring & managing loyalty |
1999 | 978-1-893066-01-4 | Reidenbach · Goeke | The Wizardry of Value Leadership |
2002 | 978-1-893066-02-1 | R. Reidenbach · R. Goeke · G. McClung | Dominating Markets with Value: Advances in Customer Value Management |