G.L. · G. Urban · Glen Urban
title | ISBN-13 | year of publica- tion | other author(s) |
---|---|---|---|
Advanced Marketing Strategy & Brandmaps Package | 978-0-13-349028-2 | 1994 | Steve Star |
Advanced Marketing Strategy: Phenomena, Analysis, and Decisions | 978-0-13-851940-7 | 1990 | Steven H. Star |
Applications of Management Science in Marketing | 978-0-13-038851-3 | 1970 | David Bruce Montgomery |
Design and Marketing Of New Products | 978-0-13-201567-7 | 1993 | John R. Hauser |
Design and Marketing of New Products by Glen L. Urban | 978-0-13-201269-0 | 1980 | |
Essentials of New Product Management | 978-0-13-286584-5 | 1998 | John R. Hauser · Nikhilesh Dholakia |
From Little's Law to Marketing Science: Essays in Honor of John D.C. Little | 978-0-262-02991-9 | 2016 | Janghyuk Lee · John H. Roberts · John R. Hauser · Laoucine Kerbache · Peter J. Danaher |
Strategies for E-Business Success | 978-0-7879-5848-0 | 2001 | Erik Brynjolfsson |
Jossey-Bass · Prentice Hall · The MIT Press