title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
---|---|---|---|
e-Marketing: Improving Marketing Effectiveness in A Digital World | 978-0-273-64427-9 (0-273-64427-0) | 1999 | Prof Malcolm Mcdonald |
FT MB: Profiting from eCRM/Optimising eBrand Profitability | 978-0-273-66115-3 (0-273-66115-9) | 2002 | Dr Elizabeth Daniel · Prof Malcolm Mcdonald · John Ward · Frances Sutherland · Kris Wadia |
Marketing Strategy in the Digital Age: Exploiting e-commerce in your business | 978-0-273-65479-7 (0-273-65479-9) | 2001 | Dr Elizabeth Daniel · Prof Malcolm Mcdonald · John Ward |
D,. H.. · D.W. · D. Wilson · H.W. · H. Wilson · Hugh W. · Hugh Wilson