| title | media type | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|---|
| Analysis for Marketing Planning | Paperback | 978-0-07-352984-4 | 2007 | Russell S Winer |
| Analysis for Marketing Planning | " | 978-0-07-123831-1 | 2004 | Russell S. Winer |
| Analysis for Marketing Planning | " | 978-0-07-286596-7 | 2004 | Russell S Winer · Donald Lehmann · Russell Winer |
| Analysis for Marketing Planning | " | 978-0-07-027547-8 | 2001 | Russell S Winer · Russell Winer |
| Analysis for Marketing Planning | " | 978-0-256-21442-0 | 1996 | Russell S. Winer |
| Analysis for Market Planning. | " | 978-0-07-126363-4 | 2008 | |
| Il cliente come investimento. Il valore strategico del cliente | Copertina rigida | 978-88-7192-510-3 | 2008 | Sunil Gupta |
| Managing Customers as Investments: The Strategic Value of Customers in the Long Run | Paperback | 978-0-13-216161-9 | 2005 | " |
| Marketing Research | " | 978-0-321-01416-0 | 1997 | Sunil Gupta · Joel H. Steckel |
| Marketing Research: Instructor's Manual & Testbank | " | 978-0-321-02013-0 | 1999 | etc. |
| Product Management 4th Edition | " | 978-0-07-060348-6 | 2004 | Russell S Winer |
| Product Management | " | 978-0-390-23098-0 | 2010 | Russell S. Winer |
| Product management | " | 978-0-07-048656-0 | 2004 | |
| Product Management | Hardcover | 978-0-07-286598-1 | 2004 | Russell S Winer |
| Product Management | " | 978-0-07-027549-2 | 2001 | Russell S Winer · Donald Lehmann · Russell Winer |
| Product Management | Paperback | 978-0-07-027550-8 | 2001 | Russell S. Winer |
| Product Management | " | 978-0-07-112226-9 | 2001 | " |
| Product Management | " | 978-0-07-115424-6 | 1997 | " |
| Product Management | " | 978-0-07-114189-5 | 1996 | |
| Product Management. Donald R. Lehmann, Russell S. Winer | " | 978-0-07-123832-8 | 2006 | |
D. Lehmann · (D-R) · Donald Lehmann · Donald-R · Donald R. Lehmann and David J. Reibstein · Donald R. Lehmann Sunil Gupta · R. L · R. Lehmann
Addison-Wesley · Irwin · McGraw-Hill · Pearson · Prentice Hall