Don Peppers and Martha Rogers Ph.D.

titleISBN-13
(ISBN-10)
year of publication
Return on Customer: Creating and maximizing value from your scarcest resource: Creating and Maximizing Value from Your Scarcest Resource978-1-9O4879-34-3
(1-9O4879-34-9)
2005

A.M. · D.A. · D. M. · D. P. · Don M. · Don Peppers · P. A. · P.M.

Don Peppers, Martha Rogers Martin Lindstrom