Return on Customer: Creating maximum value from your scarcest resource

scarcest

by: Don Peppers · Martha Rogers · Ph.D.

Paperback

ISBN: 978-1-904879-34-3

ISBN-10: 1-904879-34-9

Cyan Books and Marshall Cavendish · 2005

See also:
2005HardcoverReturn on Customer: Creating Maximum Value From Your Scarcest Resource