C.M. · christine m · Christine Moorman and Donald R. Lehmann eds.
| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Handbook on Customer Centricity: Strategies for Building a Customer-centric Organization | 978-1-78811-359-5 | 2019 | Robert W. Palmatier · Ju-yeon Lee |
| Strategic Market Management 11E | 978-1-119-39220-0 | 2017 | David A. Aaker |
| Strategic Market Management 11e | 978-1-119-44143-4 | 2017 | " |
| Strategy from the Outside In: Profiting from Customer Value | 978-0-07-174229-0 | 2010 | George S. Day |
Edward Elgar Publishing Ltd · McGraw-Hill · Wiley