Handbook on Customer Centricity: Strategies for Building a Customer-centric Organization (Research Handbooks in Business and Management)

by: Robert W. Palmatier · Christine Moorman · Ju-yeon Lee Hardcover details (UK). ISBN: 978-1-78811-359-5 ISBN-10: 1-78811-359-4 Edward Elgar Pub · 30. August 2019