| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Harvard Business Review on Customer Relationship Management | 978-1-57851-699-5 (1-57851-699-4) | 2002 | C. K. Prahalad · Patrica B. Ramaswamy · Jon R. Katzenbach · Hill Sam |
| The Infinite Asset: Managing Brands to Build New Value | 978-1-57851-249-2 (1-57851-249-2) | 2001 | Sam Hill · Kevin Lane Keller |