| title | ISBN-13 | year of publication |
|---|---|---|
| Basic Marketing | 978-0-07-757540-3 | 2012 |
| MKG 300 Special Edition for Ball State University 19th Edition | 978-0-07-805165-4 | 2014 |
| MKT 300 | 978-0-07-728237-0 | 2008 |
| Selected Material From Basic Marketing a Marketing Strategy Planning Approach Eighteenth Edition 2011 | 978-0-07-753520-9 | 2011 |
C.M. · C. McCarthy · C.P. · Cannon & McCarthy Perreault · Cannon, and McCarthy Perreault · Cannon Perreault · M P · Perreault/Cannon/McCarthy