ISBN: 978-0-07-728237-0
ISBN-10: 0-07-728237-X
McGraw-Hill ยท 2008
| See also (possibly by other authors): | ||
| 2010 | Paperback | MKT 300 (Custom Version for University of Kentucky) |
| 2008 | Paperback | MKT 3000 (Principles of Marketing - University of Missouri-Columbia) |