| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Brand Admiration: Building a Business People Love: 2017 | 978-81-265-6585-6 | ||
| Brand Admiration: Building A Business People Love | 978-1-119-30806-5 | 2016 | Deborah J. MacInnis · Andreas B. Eisingerich |
| Competitors As Sources of Innovation Marketing Strategies | 978-99927-998-6-4 | 1986 | Daniel C. Smith |
| Marketing Management | 978-0-03-005598-0 | 1987 | Gerald Zaltman |
C.P. · C. Park · C. W. · C.W., Park · W.P. · W. Park
Holt McDougal · Marketing Science Inst · Wiley · Wiley India