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Holt McDougal
> Bart A. Weitz
Bart A. Weitz
title
ISBN-13
(ISBN-10)
year of publica-
tion
other author(s)
Readings in Strategic Marketing: Analysis, Planning, and Implementation
978-O-O3-O2O864-5
(O-O3-O2O864-5)
1988
Robin Wensley
A. W.
·
B. A.
·
B. W.
Bart Adrianus van Riel