| title | media type | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|---|
| Advertising: Its Role in Modern Marketing | Hardcover | 978-0-03-030748-5 | 1990 | S. Watson Dunn · Dean M. Krugman · Leonard N. Reid |
| Advertising: Its Role in Modern Marketing | Paperback | 978-0-03-003966-9 | 1974 | S.Watson Dunn · etc. |
| Advertising Media: Strategy and Tactics | Hardcover | 978-0-697-11791-5 | 1992 | Donald W. Jugenheimer · Peter B. Turk |
| Essentials of Media Planning | Paperback | 978-0-8442-3523-3 | 1993 | Steven M. Cristol · Frank J. Kopec |
A. B. · A.M. · Arnold B · Arnold M. Barban, Dean M. Krugman, Leonard N. Reid S. Watson Dunn · Dr. Arnold M. Barban · M B
Arnold M. Barban, Dean M. Krugman, Leonard N. Reid S. Watson Dunn