| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Behavioral and management science in marketing | 978-0-471-07179-2 (0-471-07179-X) | 1978 | Harry L. Davis · Institute Of Management Sciences |
| Czym jest marketing | 978-83-7510-063-1 (83-7510-063-3) | 2008 | |
| What Is Marketing? | 978-1-4221-0460-6 (1-4221-0460-5) | 2006 | Harvard Business Review |
A. J. · A. S. · J. S. · J. Silk · Silk Alvin J.
Harvard Business Review Press · Rebis · Wiley