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> A.M. Tybout
A.M. Tybout
title
ISBN-13
(ISBN-10)
year of publica-
tion
other author(s)
Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management
978-O-471-69O16-O
(O-471-69O16-3)
2005
Philip Kotler · Tim Calkins
A.M.
·
Alice M. Tybout
·
M. T.
A. M. U Dissanayake