Segmentation in Social Marketing: Process, Methods and Application

Application

by: Timo Dietrich · Sharyn Rundle-Thiele · Krzysztof Kubacki

Paperback

ISBN: 978-981-10-9457-6

ISBN-10: 981-10-9457-8

Springer · 2018

See also:
2016HardcoverSegmentation in Social Marketing: Process, Methods and Application