Segmentation in Social Marketing: Process, Methods and Application

Application

by: Timo Dietrich · Sharyn Rundle-Thiele · Krzysztof Kubacki

Hardcover

ISBN: 978-981-10-1833-6

ISBN-10: 981-10-1833-2

Springer · 2016

See also:
2018PaperbackSegmentation in Social Marketing: Process, Methods and Application