Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights

Formative

by: Krzysztof Kubacki · Sharyn Rundle-Thiele

Paperback

ISBN: 978-981-10-9455-2

ISBN-10: 981-10-9455-1

Springer · 2018

See also:
2016HardcoverFormative Research in Social Marketing: Innovative Methods to Gain Consumer Insights